How doing less laundry can benefit you *and* the planet
Every year, each person on the planet discards nearly 10kg of textiles, and much of it is due to clothing getting worn out too soon. And why are our clothes...Read more
Slow & Sustainable Fashion: how do we reduce our impact?
Why are we consciously and subconsciously feeling the need to constantly buy new clothes, get rid of old ones, and only wear what we have a few times before we...Read more
How is the Tokyo 2020 Olympics striving for sustainability?
The Olympic Games have always been tied to conversations and concerns about environmental, social, and economic impacts as it is such a massive event involving people all across the globe....Read more
How are micro-trends accelerating the fashion industry and its impact on our planet?
What are trends, macro-trends, micro-trends? We hear the words “trend” and “trending” being used everywhere these days – both online and offline – especially when it comes to style and...Read more
How can circular design potentially save our planet?
If we’re talking about circular economy, we can’t leave out one of the most crucial aspects that is the backbone of this model: circular design. What exactly is circular...Read more
Virgin Plastic vs. Recycled Plastic? What are the pros and cons?
Our Koup cinnamon t-shirts are made from 100% recycled plastic – an average of 8 plastic bottles – and cinnamon extracts for its natural antimicrobial properties. By utilizing Post-Consumer Recycled...Read more
10 Simple tips on reducing plastic waste in our daily lives
Summer, holidays, fun, and good vibes, it is officially the month of July! This month is also known as Plastic Free July, a global movement started by the founder of...Read more
How much plastic is actually being recycled into new products?
Plastic is everywhere. In our households, in the supermarket, in restaurants, in our rivers, in our oceans – plastic is quite literally all over the planet. So how and when...Read more
Why is moisture wicking baselayers crucial when you go hiking or trekking?
COTTON KILLS. This is a phrase that you will hear over and over again and seems to be a hiking & trekking 101 when choosing what clothing you take...Read more
There are toxic chemicals in the clothes we wear?
Have you ever wondered how your wrinkle-resistant dress shirt remains wrinkle-free, how your waterproof jacket keeps you dry during a light drizzle, and how your stain-resistant shirt keeps you clean...Read more
8 Ways To Embrace A Circular Lifestyle
What does it mean to live and lead a circular lifestyle? What are the benefits? How and where do we begin? As discussed in our previous blog post on fast fashion and...Read more