What is moisture-wicking fabric technology and how does it work?
What is “moisture-wicking”? Moisture-wicking refers to the process by which moisture is drawn away from the skin to the outer surface of the fabric and into the air. Fabrics with...Read more
How has our consumer behavior fueled the throwaway culture of fast fashion?
In many ways, aspects, and areas, we have created a throw-away society fueled and influenced by consumerism. This culture of overconsumption encourages us to view and treat items – as...Read more
What is anti-odor technology & how does it work?
Nowadays we see all kinds of clothes – t-shirts, base layers, undergarments, socks, etc. – being marketed as anti-odor or odor-control. What does it mean for garments to be anti-odor?...Read more
7 Tips on eco-friendly shopping and becoming a conscious consumer
Our planet’s natural resources are becoming more and more scarce while what we have already taken is ending up as waste and pollution rather than getting regenerated. Fabric and textile...Read more
How can a circular economy tackle the growing issue with plastic waste?
We are living in a world filled with plastic from land to sea, up in the mountains and in arctic sea ice. Every year, over 280 million tons of plastic...Read more
How doing less laundry can benefit you *and* the planet
Every year, each person on the planet discards nearly 10kg of textiles, and much of it is due to clothing getting worn out too soon. And why are our clothes...Read more
Slow & Sustainable Fashion: how do we reduce our impact?
Why are we consciously and subconsciously feeling the need to constantly buy new clothes, get rid of old ones, and only wear what we have a few times before we...Read more
How is the Tokyo 2020 Olympics striving for sustainability?
The Olympic Games have always been tied to conversations and concerns about environmental, social, and economic impacts as it is such a massive event involving people all across the globe....Read more
How are micro-trends accelerating the fashion industry and its impact on our planet?
What are trends, macro-trends, micro-trends? We hear the words “trend” and “trending” being used everywhere these days – both online and offline – especially when it comes to style and...Read more
How can circular design potentially save our planet?
If we’re talking about circular economy, we can’t leave out one of the most crucial aspects that is the backbone of this model: circular design. What exactly is circular...Read more
Virgin Plastic vs. Recycled Plastic? What are the pros and cons?
Our Koup cinnamon t-shirts are made from 100% recycled plastic – an average of 8 plastic bottles – and cinnamon extracts for its natural antimicrobial properties. By utilizing Post-Consumer Recycled...Read more