The Koup Blog : journey into sustainable living & interesting stories

What is moisture-wicking fabric technology and how does it work?

What is moisture-wicking fabric technology and how does it work?

What is “moisture-wicking”? Moisture-wicking refers to the process by which moisture is drawn away from the skin to the outer surface of the fabric and into the air. Fabrics with...
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How has our consumer behavior fueled the throwaway culture of fast fashion?

How has our consumer behavior fueled the throwaway culture of fast fashion?

In many ways, aspects, and areas, we have created a throw-away society fueled and influenced by consumerism. This culture of overconsumption encourages us to view and treat items – as...
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What is anti-odor technology & how does it work?

What is anti-odor technology & how does it work?

Nowadays we see all kinds of clothes – t-shirts, base layers, undergarments, socks, etc. – being marketed as anti-odor or odor-control. What does it mean for garments to be anti-odor?...
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7 Tips on eco-friendly shopping and becoming a conscious consumer

7 Tips on eco-friendly shopping and becoming a conscious consumer

Our planet’s natural resources are becoming more and more scarce while what we have already taken is ending up as waste and pollution rather than getting regenerated. Fabric and textile...
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How can a circular economy tackle the growing issue with plastic waste?

How can a circular economy tackle the growing issue with plastic waste?

We are living in a world filled with plastic from land to sea, up in the mountains and in arctic sea ice. Every year, over 280 million tons of plastic...
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How doing less laundry can benefit you *and* the planet

How doing less laundry can benefit you *and* the planet

Every year, each person on the planet discards nearly 10kg of textiles, and much of it is due to clothing getting worn out too soon. And why are our clothes...
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Slow & Sustainable Fashion: how do we reduce our impact?

Slow & Sustainable Fashion: how do we reduce our impact?

Why are we consciously and subconsciously feeling the need to constantly buy new clothes, get rid of old ones, and only wear what we have a few times before we...
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How is the Tokyo 2020 Olympics striving for sustainability?

How is the Tokyo 2020 Olympics striving for sustainability?

The Olympic Games have always been tied to conversations and concerns about environmental, social, and economic impacts as it is such a massive event involving people all across the globe....
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How are micro-trends accelerating the fashion industry and its impact on our planet?

How are micro-trends accelerating the fashion industry and its impact on our planet?

What are trends, macro-trends, micro-trends? We hear the words “trend” and “trending” being used everywhere these days – both online and offline – especially when it comes to style and...
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How can circular design potentially save our planet?

How can circular design potentially save our planet?

  If we’re talking about circular economy, we can’t leave out one of the most crucial aspects that is the backbone of this model: circular design. What exactly is circular...
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Virgin Plastic vs. Recycled Plastic? What are the pros and cons?

Virgin Plastic vs. Recycled Plastic? What are the pros and cons?

Our Koup cinnamon t-shirts are made from 100% recycled plastic – an average of 8 plastic bottles – and cinnamon extracts for its natural antimicrobial properties. By utilizing Post-Consumer Recycled...
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10 Simple tips on reducing plastic waste in our daily lives

10 Simple tips on reducing plastic waste in our daily lives

Summer, holidays, fun, and good vibes, it is officially the month of July! This month is also known as Plastic Free July, a global movement started by the founder of...
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